[DE] When and How to Rebrand: Signs and Strategies

[DE] Rebranding is a major decision that can revitalize or alienate.

[DE] Signs you need rebranding: outdated logo, expanded markets, merger.

[DE] When NOT to rebrand: just because of colors, new manager, temporary trend.

[DE] Types of rebranding: refresh, partial, total.

[DE] The rebranding process: audit, research, strategy, design, launch, communication.

[DE] Costs to anticipate: identity design, materials, website update, campaign.

[DE] Common errors: too drastic change, neglecting communication to customers.

[DE] At Softsite, we offer complete rebranding services.