A Progressive Web App (PWA) is a website that behaves like a native app. It can be installed on your phone, works offline, and sends notifications - all without going through the App Store.
PWA advantages: lower development costs than a native app, single codebase for web and mobile, instant updates without App Store approval, works on any device.
PWA features: installable on home screen, works offline through service workers, push notifications, camera/GPS access, fast performance with intelligent caching.
Successful PWA examples: Twitter Lite (65% increase in pages/session), Starbucks (2x daily active users), Pinterest (60% engagement increase), Uber (works on 2G).
When to choose a PWA: limited budget for native app, audience on multiple platforms, frequently updating content, need to reach market quickly.
When a PWA isn't enough: access to advanced hardware features (NFC, Bluetooth LE), mandatory App Store presence, complex gaming or AR/VR applications.
PWA costs are significantly lower than native app development. Basic PWA: 2,000-5,000 EUR, complex: 8,000-15,000 EUR vs. native app: 15,000-50,000 EUR.
The PWA transformation process: 1) Existing site audit, 2) Service Worker implementation, 3) Create manifest.json, 4) Optimize for offline, 5) Testing and launch.
Want to transform your site into a PWA? The Softsite team offers complete PWA development services. Request a free evaluation of your project.