Launching an online store may seem overwhelming, but with proper planning, you can have a functional store in just 30 days. This guide shows you exactly what to do each week.
Week 1: Foundation. Define your niche and target audience, choose platform (WooCommerce or Shopify), register domain and set up hosting. Prepare product list and descriptions.
Week 2: Technical setup. Install theme, configure payment methods (card, bank transfer), set up shipping methods and integrate electronic invoicing. Test the ordering process.
Week 3: Content and products. Add products with quality photos and SEO-optimized descriptions. Create essential pages: About us, Contact, Terms and conditions, Return policy.
Week 4: Marketing and launch. Set up Google Analytics and Search Console, create social media accounts, prepare launch campaign and announce the store to friends and family.
Typical initial investment for a basic online store: platform (500-1500 EUR), branding and design (300-800 EUR), initial inventory (variable), launch marketing (200-500 EUR).
Common mistakes to avoid: neglecting SEO, poor quality product photos, copied descriptions, ignoring mobile, lack of clear return policies.
After launch, focus on collecting reviews, optimizing conversions, and building an email list. First sales will come from your close circle - use them for feedback.
Need help? The Softsite team offers complete online store launch packages. Request a personalized quote.
