Softsite | Digital Agency Cluj-Napoca
Softsite | Digital Agency Cluj-Napoca
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E-Commerce Platform

A modern e-commerce solution with real-time inventory and seamless checkout

E-Commerce Platform
Back to PortfolioWeb Development
Next.jsReactTypeScriptTailwind CSSWordPress

The Challenge

The client needed a scalable e-commerce platform that could handle high traffic during sales events while maintaining fast load times and a smooth user experience.

Our Solution

We built a Next.js-powered platform with server-side rendering, optimized images, and a headless CMS for easy content management.

CDA Website — Headless CMS Platform

A full-stack, production-grade business website built on a headless WordPress + Next.js architecture. The platform decouples content management from the frontend entirely — editors work in a familiar WordPress admin, while visitors get a blazing-fast, modern React experience.

All data flows between the two layers over a typed GraphQL API. The site is live on Vercel (frontend) and WP Engine (backend), serving as the primary digital presence for CDA.

Download Project Doc

Tech Stack

LayerTechnology
Frontend FrameworkNext.js 15 (App Router)
UI LibraryReact 19
StylingTailwind CSS 4
LanguageTypeScript 5
Data FetchingApollo Client 4 + GraphQL
CMSWordPress (Headless)
CMS APIWPGraphQL + ACF Pro
Frontend HostingVercel
Backend HostingWP Engine

Architecture

┌──────────────────────┐      GraphQL API      ┌──────────────────────┐
│                      │ ◄───────────────────► │                      │
│   Next.js 15         │                       │   WordPress CMS      │
│   (Frontend)         │                       │   (Headless Backend) │
│                      │                       │                      │
└──────────┬───────────┘                       └──────────┬───────────┘
           │                                              │
       Vercel CDN                                    WP Engine
  (Global Edge Network)                       (Managed WordPress)

The frontend has zero awareness of WordPress internals. Every page is either statically generated at build time or uses Incremental Static Regeneration (ISR) with hourly revalidation — meaning content updates in WordPress propagate to the live site automatically, without a full redeploy.

Key Features

Content Architecture

  • 7 custom post types via WordPress must-use plugins: Services, Case Studies, Team Members, Job Listings, Blog Posts, Technologies, Policies
  • Advanced Custom Fields (ACF Pro) for rich, structured content on every post type
  • Global Content Blocks system: reusable, toggle-controlled sections managed from a single WordPress Options page

Frontend Pages

  • Homepage dynamically assembled from WordPress global blocks with per-block toggle control
  • Services — overview with filtering + individual service pages with rich structured content
  • Case Studies — filterable portfolio with challenge/solution/results layout
  • Jobs — live listings with location and experience filtering
  • News/Blog, About, Contact, Team, Knowledge Hub, ROI Calculator, Policies — fully CMS-driven

Performance & SEO

  • Static generation (generateStaticParams) for all dynamic routes — every service, case study, and job page pre-rendered
  • ISR with 1-hour production revalidation keeps content fresh without cold builds
  • Next.js Image Optimization — automatic WebP/AVIF, responsive sizing, lazy loading
  • Dynamic SEO metadata — titles, OG, Twitter Cards sourced from WordPress per page
  • Auto-generated sitemap.xml and robots.txt

Developer Experience

  • Centralized GraphQL query library — all queries in one place, no scattered fetch calls
  • Environment auto-detection in next.config.js — single codebase runs locally and in production
  • Custom WordPress theme (cdatheme) exposes page templates mapped to each content type
  • ESLint + TypeScript across the frontend for type-safe, consistent code

What This Project Demonstrates

  • Headless CMS architecture — separating content management from frontend delivery at production scale
  • GraphQL API design — structured, typed queries connecting WordPress ACF fields to React components
  • Next.js App Router patterns — layouts, dynamic routes, server components, ISR, and static generation working together
  • Full-stack ownership — custom WordPress plugin/theme development on the backend, modern React SPA patterns on the frontend
  • Real-world deployment — multi-environment configuration, CDN delivery, managed hosting, and automated content propagation

Full project documentation with implementation details

Download .md File

The Results

0%
improvement in page load speed
0%
increase in conversion rate
  • Zero downtime during peak traffic
Softsite transformed our online store. The new platform handles 10x more traffic and our conversion rate jumped by 35%. Their technical expertise and attention to detail were exceptional.
MI

Maria Ionescu

CEO, TechRetail Inc.

Ready to build something that converts?

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