[IT] When and How to Rebrand: Signs and Strategies

[IT] Rebranding is a major decision that can revitalize or alienate.

[IT] Signs you need rebranding: outdated logo, expanded markets, merger.

[IT] When NOT to rebrand: just because of colors, new manager, temporary trend.

[IT] Types of rebranding: refresh, partial, total.

[IT] The rebranding process: audit, research, strategy, design, launch, communication.

[IT] Costs to anticipate: identity design, materials, website update, campaign.

[IT] Common errors: too drastic change, neglecting communication to customers.

[IT] At Softsite, we offer complete rebranding services.