Softsite
[IT] Social Media Marketing: Strategies for 2026

[IT] Social Media Marketing: Strategies for 2026

Softsite Team
|
16 gennaio 2026
|
[IT] 8 min read

[IT] Social media remains one of the most powerful marketing channels in 2026.

[IT] Trend #1: Short video. TikTok, Reels, and Shorts dominate user attention.

[IT] Trend #2: Authenticity. Users prefer real, behind-the-scenes content.

[IT] Trend #3: Social commerce. Direct shopping from social media is accelerating.

[IT] Recommended platforms in 2026: Facebook, Instagram, LinkedIn, TikTok.

[IT] Effective content strategy: 40% educational, 30% entertainment, 20% promotional.

[IT] Metrics to track: engagement rate, reach, click-through rate, conversions.

[IT] Common mistakes to avoid: inconsistent posting, ignoring comments.

[IT] Our social media marketing services include strategy and content creation.