[IT] Link Building Strategies That Work in 2026

[IT] Link building remains one of the most important ranking factors.

[IT] Strategy #1: Content-Based Link Building. Create content so valuable others want to link.

[IT] Strategy #2: Digital PR. Transform your expertise into news.

[IT] Strategy #3: Quality Guest Posting. Targeted collaborations with relevant publications.

[IT] Strategy #4: Broken Link Building. Find broken links, create better content.

[IT] Strategy #5: Resource Page Link Building. Propose your content as an addition.

[IT] Strategy #6: Partnering and Co-Marketing. Collaborate with complementary brands.

[IT] What to AVOID: link farms, PBNs, purchased links, low-quality guest posts.

[IT] Outreach best practices: personalization, show value before asking.

[IT] Important metrics: Domain Rating/Authority, topical relevance, organic traffic.

[IT] At Softsite, we apply only white-hat link building techniques.