[FR] When and How to Rebrand: Signs and Strategies

[FR] Rebranding is a major decision that can revitalize or alienate.

[FR] Signs you need rebranding: outdated logo, expanded markets, merger.

[FR] When NOT to rebrand: just because of colors, new manager, temporary trend.

[FR] Types of rebranding: refresh, partial, total.

[FR] The rebranding process: audit, research, strategy, design, launch, communication.

[FR] Costs to anticipate: identity design, materials, website update, campaign.

[FR] Common errors: too drastic change, neglecting communication to customers.

[FR] At Softsite, we offer complete rebranding services.